Search Engine Optimisation and Website Marketing.
Management of PPC Campaigns and Organic Search Engine Placement.
Why is Search Engine Optimisation and Search Engine Marketing so important for your business and why are high rankings in Googles listings so important? If you have a website that you rely on for generating sales, you will need to market that website in order to generate interest and traffic to your site.
Is your website getting seen on the web?
Special Offer £199 + vat: Let us evaluate your website and supply you with a comprehensive SEO report. We will look at why it is not being seen and advise you on how to get your website listed and ranked in the search engines. We will supply you with a detailed report and offer you the chance to put things right either working with us or working by yourself. Contact us for more details.
Pay Per Click SEM
The most effective way to get your website seen on the first page of Google is Google Adwords for an ‘instant’ PPC (pay per click) result,
- Higher volumes of traffic: these visitors are actively searching for your products and services through searching the internet.
- Long-term ‘free clicks’: you do not have to pay every time someone clicks on your organic website links once you are being seen.
- Reduced costs for winning new customers with Adwords.
- Weekly, fortnightly or monthly mail shot (email) to your subscribers.
- Monthly reports on position, traffic and budget with full access to analytics so you can keep track of all progress.
- Professionally and fully managed account.
- Weekly upload of stock to Google Shopping.
Search Engine Marketing
Search Engine Marketing consists of getting your website seen by web users searching for products or services on the internet, this is achieved by way of PPC (Pay Per Click) through search engines such as Google, Yahoo and MSN.
In addition we will also send out regular mail shots via email to your newsletter subscribers and customers and upload your complete stock to Google Shopping weekly.
For example; when a web user searches the internet on a search engine like Google, PPC or Google Adwords in this case will display your advert prominently and allow the web user to 'click' your advert and view your website and advertised product. This 'click' has a cost involved which can be set to any amount, as can your daily budget. The more you pay per click, the higher on the search page display your advert will show.
Effective SEM is made up of the following components:
- Keyword, competitor and market analysis 1st Page Internet will analyse the most searched and targeted keywords and phrases that relate directly to your business. From here we identify the SEM strategies of your competitors for these phrases and keywords in order to see exactly what we need to do to rank above them wherever possible. This will allow us to focus your campaign on achieving the highest rankings for your most searched for keywords.
- Getting the most out of your advertising We put together targeted and highly converting customer campaigns that we know are effective. We avoid wasting money through attracting web users with no interest in purchasing from you. Instead we target potential customers who are looking for your products and are ready to make a purchase. This is only achieved through experience and knowledge.
- Why not run your own campaigns? In order to make a success out of SEM and PPC it is very important to get things right from the start, the reason for this is that it can be very expensive and positive results can be very difficult to achieve and very time consuming to operate and monitor. At 1st Page Internet we have a ‘Google Adwords Qualified Individual’ with in-depth knowledge on all aspects of SEO and SEM. This means we are certified by Google through meeting various criteria, including taking and passing their exam and consequently classed as professional in this field.
Search Engine Optimisation
Search Engine Optimisation (or Optimization as our American cousins say) can be very labour intensive and time consuming. It is not an exact science and is ever-changing, we follow tried and tested processes that we constantly improve and refine to maximise the effectiveness of our clients’ campaigns. We have the resources to be able to undertake even the most demanding SEO campaigns in the most competitive markets.
Effective SEO is made up of the following components:
- Onsite Optimisation We understand how Google’s spiders crawl and index websites. Onsite SEO involves relevant keyword placement in the most important areas of each page, html code optimisation, content optimisation, internal linking, navigation optimisation as well as resolving any issues which will be affecting the ranking of your website and any of its pages. The aim of this onsite work is to ensure Google spiders can effectively crawl each page placing emphasis on the most important keywords. The result is a site wide rise in rankings for ALL keywords across you products, services and brands.
- Link Building We look at who links to you and look at ways of increasing high quality links from respected websites to your site. This can be time consuming but effective. All manner of link building is considered and we have strategies for linking to SEO friendly pages.
- Reporting and monitoring One of the key benefits of SEO over other traditional marketing vehicles is the highly measurable results. As a 1st Page Internet client we install Google Analytics for both organic and PPC which allows you to monitor traffic levels, sources of traffic, keywords used, pages visited, and many other features which provides the information to constantly drive your SEO and SEM campaigns forward.
Getting Your Website Seen First Step:
The first step to getting your website seen on the search engines is for us to carry out an in-depth survey of your existing website and offer a free, no obligation quote.