WebsiteSeen - Search Engine Optimisation

  Question: How can I get my website seen?
  Answer: Get your Website Seen on Google, Yahoo &
  MSN with 1st Page Internet Services Limited

1st Page Internet Services Ltd. Corner Pin House, 298 Bolton Road North, Ramsbottom, Lancashire BL0 0NG. United Kingdom

1st Page Internet Newsletter

Mike Stanworth

Get Your Website Seen on Google, Yahoo & MSN

Search Engine Optimisation and Website Marketing.

Management of PPC Campaigns and Organic Search Engine Placement.

Why is Search Engine Optimisation and Search Engine Marketing so important for your business and why are high rankings in Google’s listings so important? If you have a website that you rely on for generating sales, you will need to market that website in order to generate interest and traffic to your site. The two most cost effective ways to do this are; firstly, Google Adwords for an ‘instant’ PPC (pay per click) result, and secondly, through Search Engine Optimisation for a long term solution to achieving high rankings in Google’s search listings. And with over 82% of the search market going to Google, you need to ensure that Google knows about your website! WebsiteSeen SEO/SEM will benefit your website with:

  • Higher volumes of traffic – these visitors are actively searching for your products and services through searching the internet.
  • Long-term ‘free clicks’ – you do not have to pay every time someone clicks on your organic website links once you are being seen.
  • Reduced costs for winning new customers with Adwords.
  • Weekly, fortnightly or monthly mail shot (email) to your subscribers.
  • Monthly reports on position, traffic and budget with full access to analytics so you can keep track of all progress.
  • Professionally and fully managed account.
  • Weekly upload of stock to Google Shopping.


  • SEM (Search Engine Marketing)

    WebsiteSeen.com Search Engine Marketing consists of getting your website seen by web users searching for products or services on the internet, this is achieved by way of PPC (Pay Per Click) through search engines such as Google, Yahoo and MSN. In addition we will also send out regular mail shots via email to your newsletter subscribers and customers and upload your complete stock to Google Shopping weekly. For example; when a web user searches the internet on a search engine like Google, PPC or Google Adwords in this case will display your advert prominently and allow the web user to ‘click’ your advert and view your website and advertised product. This ‘click’ has a cost involved which can be set to any amount, as can your daily budget. The more you pay per click, the higher on the search page display your advert will show.

    Effective SEM is made up of the following components:

  • Keyword, competitor and market analysis – WebsiteSeen will analyse the most searched and targeted keywords and phrases that relate directly to your business. From here we identify the SEM strategies of your competitors for these phrases and keywords in order to see exactly what we need to do to rank above them wherever possible. This will allow us to focus your campaign on achieving the highest rankings for your most searched for keywords.

  • Getting the most out of your advertising – We put together targeted and highly converting customer campaigns that we know are effective. We avoid wasting money through attracting web users with no interest in purchasing from you. Instead we target potential customers who are looking for your products and are ready to make a purchase. This is only achieved through experience and knowledge.

  • Why not run your own campaigns? – In order to make a success out of SEM and PPC it is very important to get things right from the start, the reason for this is that it can be very expensive and positive results can be very difficult to achieve and very time consuming to operate and monitor. At WebsiteSeen we have a ‘Google Adwords Qualified Individual’ with in-depth knowledge on all aspects of SEO and SEM. This means we are certified by Google through meeting various criteria, including taking and passing their exam and consequently classed as professional in this field.

    SEO (Search Engine Optimisation)

    Search Engine Optimisation (or Optimization as our American cousins say) can be very labour intensive and time consuming. It is not an exact science and is ever-changing, we follow tried and tested processes that we constantly improve and refine to maximise the effectiveness of our clients’ campaigns. We have the resources to be able to undertake even the most demanding SEO campaigns in the most competitive markets.

    Effective SEO is made up of the following components:

  • Onsite Optimisation We understand how Google’s spiders crawl and index websites. Onsite SEO involves relevant keyword placement in the most important areas of each page, html code optimisation, content optimisation, internal linking, navigation optimisation as well as resolving any issues which will be affecting the ranking of your website and any of its pages. The aim of this onsite work is to ensure Google spiders can effectively crawl each page placing emphasis on the most important keywords. The result is a site wide rise in rankings for ALL keywords across you products, services and brands.

  • Link Building – We look at who links to you and look at ways of increasing high quality links from respected websites to your site. This can be time consuming but effective. All manner of link building is considered and we have strategies for linking to SEO friendly pages.

  • Reporting and monitoring – One of the key benefits of SEO over other traditional marketing vehicles is the highly measurable results. As a WebsiteSeen client we install Google Analytics for both organic and PPC which allows you to monitor traffic levels, sources of traffic, keywords used, pages visited, and many other features which provides the information to constantly drive your SEO and SEM campaigns forward.

    Professionally Managed ‘Maximum Exposure’ Package Proposal

    The chances are that you will already have a website. Whether that website is getting seen and consequently getting the orders it deserves is another matter, and if this is the case it is something we feel able to help you with. We have created 1st Page Internet Services Ltd to address this very issue, this company consists of Search Engine Optimisation, Marketing, Ebay & Graphical Design specialists. Our team is geared to making the most of your website and getting those website orders you are missing out on. A website needs to be marketed in order to generate interest, there is little benefit to a website that has few or no customers. The most effective ways to do this are Google Adwords for an ‘instant’ PPC (pay per click) result, and also through website Search Engine Optimisation for a long term solution to achieving high rankings in search listings. Google Adwords is effective when run correctly, to run Adwords correctly takes a lot of time, effort and very careful management. We are already running client’s Adwords accounts and are achieving excellent results. This method requires an advertising budget. The latter of the above steps can be a long and complicated process. Getting a website seen amongst the millions of other competing websites (other websites with a high marketing budget) is not an easy process. This is something we devote a lot of time to achieving. Our target is to get your website seen on the First Page of search results for your relevant keyword phrases. Once this is achieved, the traffic you receive can be enormous, and that website traffic is basically free.

    Professionally Managed ‘Maximum Exposure’ Package Cost

    The end result of this fully managed marketing account with 1st Page Internet Services Ltd will be significantly higher volumes of website traffic and website orders, achieved through a significant marketing campaign by a team, dedicated to getting your website seen, active and profitable. 1st Page Internet Services Maximum Exposure benefits:

  • Full overhaul of existing website for search engine optimisation (SEO) purposes
  • Creating and uploading weekly product stock lists to Google Shopping
  • Creation of Company Blog website, updated regularly
  • Creation of Company and product information ‘Satellite’ websites, designed to drive traffic to your main website
  • Installation and access to full website monitoring through Google Analytics
  • Google Adwords account, management of existing account or creation of new account. New accounts qualify for a £50 bonus.
  • Creating quality back-links to your website from other relevant websites. All clients will be featured on the 1st Page Website
  • Optional PayPal / Google Checkout account creation for additional payment options
  • Weekly, fortnightly or monthly mail shot (email). The actual cost of 'sending' is additional, see below for pricing.
  • Professionally and fully managed account

    Our management fee for this package is 7.5% of the web sales excluding your Vat and shipping costs. This is a simplistic approach that simply means if we do not deliver we do not earn, we are driven by performance.

    Individually Managed Modules

    Each of the services offered in the Maximum Exposure managed package is available as a separate module and is charged on a separate basis, this allows you to opt out of a ‘percentage of sales’ payment method if you so choose, and pay for just the services you require. For details of the managed modules available see below.

  • Bulk Email Service: Setup Fee £100 Monthly Fee (See Below)
    Bulk Email ‘Sending’ Monthly Fee: 1 - 2,500 £20
    Bulk Email ‘Sending’ Monthly Fee: 2,501-5,000 £35
    Bulk Email ‘Sending’ Monthly Fee: 5,001-10,000 £50
    Bulk Email ‘Sending’ Monthly Fee: 10,001-15,000 £75
    Bulk Email ‘Sending’ Monthly Fee: 15,001-25,000 £100
    Bulk Email ‘Sending’ Monthly Fee: 25,001-35,000 £160

    Bulk Email Account – Self managed cost per month £0
    Bulk Email Account – Managed cost per month £45

    Keep in touch with your customers by sending newsletters and special offers with our new bulk email service. You can self manage your own account with no cost, or pay a small monthly management fee of £45 for us to take care of your send-outs. The ‘sending’ fee is dependant on your list and usage size, you can send up 6 times your list size in any month without additional charges, therefore a list of 5,000 emails can be sent up to 6 times to a total of 30,000 recipients for just £35 per month. Please note that this service is not available to any form of misuse. Spamming and purchased lists are not acceptable.

  • Website Search Engine Optimisation Module: Setup Fee £0 Monthly Fee £100
    This involves on-going monthly work aimed at increasing your websites visibility on popular search engines like Google and Yahoo. This work includes adding content to your site, building high scoring meta links and page titles, adding high quality back-links to and from your site and generally applying SEO tactics that increase your websites ranking and scoring. This is a long process and we recommend a minimum time of 6 months, ideally this should be an on-going service to be the most effective.

  • Company Blog Website Module: Setup Fee £250 Monthly Fee £45
    We will create a Company blog website and enrich it with content and links to your main website, this will be promoted on major search engines and links to your Company Blog will be added to your main website. You will be given access to the Blog to allow you to update it with news, product offers etc. Alternatively, we will update your Blog weekly on your behalf if you opt for the monthly management fee.

  • Product Information Satellite Websites Module: Setup Fee £350 Monthly Fee £0
    We will research relevant keywords associated with your main website products and content, once complete we will then register a domain and build an information website designed to perform extremely well in search engines like Google and Yahoo. The main function of these satellite sites will be to draw free search traffic and then send it on to your main website. We will upkeep and maintain these sites without additional charge.

  • Google Base Shopping Module: Setup Fee £350 Monthly Fee £100
    Every product held in your Fashionmaster stock database will be uploaded on a weekly basis to Google Shopping. If you do not already have a Google Account we will also create this for you. Often with this service your products can appear at the very top of the first page on Google, and clicks on your product links are free.

  • Paypal & Google Checkout Modules: Setup Fee £350 each Monthly Fee £0
    If you have a Google or Paypal account you can opt to have these methods of payment receipt added to your existing website. The advantages of doing this are that it gives your customers additional choices of how they wish to pay and in so doing tends to stimulate sales you may otherwise lose. The technical aspects of incorporating the API code into your site are handled by us. We can help you create either account, but you will need to add your own financial details ie. Credit card details etc as this is sensitive, we will assist in anyway we can to get you through this process. If you use Google Adwords there are additional advantages in using Google Checkout.

    If you are curious to see how WE are doing in the search engines, copy the following popular search phrases into Google and look for WebsiteSeen.com

    Try the following:     How can I get my website seen
    Try the following:      Website seen on Google

    Getting Your Website Seen First Step:

    The first step to getting your website seen on the search engines is for us to carry out an in-depth survey of your existing website. This should be done before we can consider handling a full SEO / SEM management of your account. It may be that you do not want a full 'Maximum Exposure' management structure and are happy to make relevant changes to your own website. In either case you will need a report on your websites status and recommendations as to how it can be improved in the eyes of the Google, Yahoo, MSN and all other major search engines.

    To get your website SEO report quotation complete the form below:

    If you do not currently wish to request an SEO report or use any of our services, but would like to be kept informed of 1st Page Internet Services Ltd promotional offers and new SEO / SEM services you can subscribe to our monthly newsletter by clicking here You can unsubscribe at anytime.
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  • Copyright © 2008 WebSiteSeen.com All Rights Reserved. Author Mike Stanworth of 1st Page Internet Services Ltd